Strategic Marketing That Moves in Packs
Lýkos is a B2B marketing and consulting studio built on the values of clarity, identity, and connection. We help businesses and leaders craft impactful brands and identity, amplify their voice, find their pack and grow clans within a curated marketing ecosystem.
Story & Values
Lýkos was born from a desire to do things differently—to move beyond rigid corporate marketing into something more human, creative and connected.
After more than a decade working in high-stakes business environments, I saw the need for a studio that blends strategic clarity with personal authenticity. A place where ideas are nurtured, identities are sharpened, and professionals feel supported—not just sold to.
The name “lýkos“, meaning ‘wolf’ in Greek, is no coincidence. Wolves are strategic, collaborative, and powerful when united.
These same principles guide everything I do. I believe in:
- Bold Identity — A brand that reflects who you are and where you’re going.
- Intentional Presence — Marketing that makes meaning, not just noise.
- Collective Strength — Growth through collaboration, not competition.
- Clarity Over Clutter — Strategy that cuts through the overwhelm.
Lýkos is more than a studio—it’s a movement for brands and professionals ready to lead with purpose, show up with confidence, and grow as a pack.
Services
At Lýkos studio, I help brands, leaders, and businesses show up with clarity, confidence, and creative strength. The services are built around three core pillars:
Brand Identity & Positioning
Define your brand, elevate your presence.
Events & Thought Leadership
Engagements to connect and inspire.
Community & Collaboration Hub
Grow together, not alone.
Whether you’re building a new brand, launching a campaign, or amplifying your voice—together we lead the way, not follow the crowd.
Brand Identity & Positioning
where we define your visual and verbal presence
Build a Brand That Speaks Before You Do
Your brand is more than a logo. It’s the story people remember, the impression they feel, and the value they trust. At Lýkos, we help businesses and professionals craft a brand identity that is authentic, strategic, and impossible to ignore.
Why It Matters: Whether you’re a startup entering the market or a business ready to evolve, a strong brand identity builds trust, creates emotional connection, and sets you apart in a noisy world.
Our Approach: We begin with deep listening, align your vision with your audience, and build a cohesive system that carries through every touchpoint—from your website to your words.
What We Offer
Brand audits & competitor analysis
We evaluate your current brand presence and benchmark it against competitors, identifying gaps, strengths, and opportunities to sharpen your market positioning.
Tone of voice and messaging guides
We craft the words and style that bring your brand to life, ensuring consistency in how you communicate with clients, partners, and your audience.
Digital Marketing & social media presence
We create tailored digital marketing strategies and optimize your social media channels to increase visibility, engage your audience, and drive meaningful business results.
Visual identity: logo, design typography
We design a cohesive visual system that reflects your brand’s personality—building recognition through logos, color palettes, and typography that work across all platforms.
Website & content direction
We align your website design and content strategy with your brand goals, making sure every visitor feels your value and knows what action to take.
Executive and personal brand positioning
We help leaders define and project their unique voice, presence, and thought leadership—online and offline—to amplify their influence and authority.
Close
Events & Thought Leadership
where we shape experiences and platforms for visibility
Get Seen in the Right Rooms
Visibility isn’t about being everywhere—it’s about showing up with intention where it matters most. We help businesses and leaders design and execute impactful event strategies that boost their authority, elevate their presence, and connect them with the right people.
Why It Matters: Events are powerful moments to show the world what you stand for. We make sure you show up prepared, positioned, and unforgettable.
Our Approach: We start with your goals, co-create meaningful visibility opportunities, and manage the process with precision—from sourcing the room to securing the spotlight.
What We Offer
Event concept & brand alignment
We design event concepts that reflect your brand’s values, ensuring every detail aligns with your identity and goals.
Speaker and panel placement
We connect you to the right speaking opportunities, speaking endorsements and panels, positioning you as a leader and amplifying your voice in the right spaces.
Venue sourcing & experience design
We find the perfect venues and craft engaging event experiences that leave a lasting impression on your audience.
Marketing campaign support (pre/during/post-event)
We plan and execute tailored campaigns that build anticipation, drive attendance, and extend your event’s impact beyond the day itself.
Press coordination and media visibility
We manage press relationships and secure media coverage that boosts your visibility and credibility in the public eye.
Thought Leadership Content & Amplification
We help you transform your insights into articles, videos, and social content that extend your reach and establish you as an industry authority.
Close
Community & Collaboration
where we foster connection and growth within a dynamic network of marketers, creatives, and entrepreneurs.
Grow Together, Not Alone
At Lýkos, we believe that marketing is no longer a solo game. Our community offering is built to unite marketers, creatives, and brand leaders in Luxembourg who want to grow, collaborate, and innovate together.
Why It Matters: In a small but dynamic market like Luxembourg, connection is your biggest asset. This is more than networking—it’s about building trusted relationships that generate real business outcomes.
Our Approach: We curate, not crowd. Every member adds value. Every connection is intentional. The result? A pack that moves forward together.
Close
About me
I’m Raihana Wolff — founder of Lýkos Studio, marketing strategist and connector at heart. With over a decade of experience across international companies in tech, finance and legal consulting environments, I’ve led brand, business development, and visibility strategies that drive real impact.
After years navigating corporate corridors, I created Lýkos Studio to bring agility, creativity, and purpose into B2B marketing. I specialize in helping businesses and professionals build bold brand identities, foster meaningful engagement, and craft high-impact events — all with a strategic edge and a human touch.
Born in Kazakhstan, shaped by global experiences, and based in Luxembourg, I believe in the power of community, clarity, and collaboration — just like a wolf pack.
